With the Evolo Recreational brand a bit better established, I got started on a second product design; A trail shoe. However, it was my intention that this trail shoe combine the durable and pragmatic nature of a trail shoe with the quiet minimalist fashion aesthetic the Evolo brand was out to capture. I began sketching in Sketchbook Pro to find a look that might fit the bill.
With some minor adjustment, I decided on continuing with option A, which I then moved into Illustrator to prepare for the final render-- but not before a careful color selection process.
After selecting a color scheme that I felt played well with my brand, I was ready for the final Illustrator render.
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