With the Evolo Recreational brand a bit better established, I got started on a second product design; A trail shoe. However, it was my intention that this trail shoe combine the durable and pragmatic nature of a trail shoe with the quiet minimalist fashion aesthetic the Evolo brand was out to capture. I began sketching in Sketchbook Pro to find a look that might fit the bill.
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/1f7bbc61-fe57-4e19-9fd1-a85db4dfdad7_rw_3840.jpg?h=0f9869c39e2cbf67df91ff37c9f27a06)
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/cbf999c4-4e64-42ff-9c4d-813ae2426a5d_rw_3840.jpg?h=4811f74724d522c322cea89b8bc5a325)
With some minor adjustment, I decided on continuing with option A, which I then moved into Illustrator to prepare for the final render-- but not before a careful color selection process.
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/9f70878c-4a23-42ea-9dbe-61642164cc7a_rw_1920.png?h=13a19b670aa9c125ab65b1c453512774)
After selecting a color scheme that I felt played well with my brand, I was ready for the final Illustrator render.
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/f923603b-23b7-4d63-9f05-b468f7efeb24_rw_3840.png?h=f84a2240a1b208c2f806a9ddb7286883)
Thank you for viewing!