When tasked with designing some concepts for hatchets that could fall under the Evolo brand, I got straight to work sketching up loose concepts for shapes and sizes that might bring something to the table.
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/dfabb2f7-e0be-41b0-97fd-90989c60fefa_rw_1920.png?h=9d670edeefcbdd13d8c84dd40c6e4a7c)
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/c1a86963-66c3-46e6-85b7-e06ea721752d_rw_1920.png?h=0bf0ed4f9cf21ebea2f7504c96d10656)
The final design concepts were stitched together from the most successful bits and pieces of concepts on the pages.
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/febd176f-86b0-441c-8c15-682a256d1095_rw_1200.png?h=ad48c12d312b3c989edc3604e58fc011)
Using Solidworks, I quickly developed dummy models of these axes I could use as underlays for a Photoshop render.
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/e611786b-b485-4e78-9737-fab18ec8b726_rw_1200.png?h=d425422502db5bc8a2dcebd858c7c190)
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/b8d1b0b4-2f6f-4fac-ab5d-94ed2672f588_rw_1200.png?h=b49247b513dfc4a3ab071882771f43ae)
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/204e5e59-1bb1-4f18-ab1a-f743331330b6_rw_600.png?h=1ebcc038a192293614fd6f9107facfa1)
These models were placed into compositions in Photoshop and sketched over with brand-appropriate detailings and colors, resulting in the final rendered presentation pages.
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/2c3992dd-4eb6-45b0-900a-744e29c29436_rw_3840.jpg?h=b0b615f6c26e049b1b9ec7378eaa997c)
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/a838d0e7-7581-485a-9e02-0bb21f2c4de8_rw_3840.jpg?h=22ab037d1c9e30e11e36f7a8074778b8)
![](https://cdn.myportfolio.com/ffd3c9829d7fdcb6f8dad14eaf90b607/9e110fcc-ee65-4d9b-bcdf-5fb213e1557f_rw_3840.jpg?h=1cbf0d849328d8b68f83e5b32a5a655e)